Fans all around the world embrace the Indian Premier League like no other T20 tournament, not just on TV, but also on social media. Currently in its 16th edition, the IPL is a high-stakes competition where teams battle for the championship trophy on the field and off the field, they compete for social media engagement.
As the most expensive cricket tournament globally, the league has a massive following on social media platforms such as Facebook, Twitter, and Instagram, where fans are constantly seeking updates about their beloved teams. Each team endeavors to create distinctive content that resonates with their fans to boost engagement and surpass their counterparts in terms of reactions, likes, shares, comments, retweets, and other metrics.
On that note, let’s examine the top three teams that excelled in fan engagement during March 2023 (26 March-1 April).
Top 3 Teams With Excellent Social Media Engagement – March 2023
3) Mumbai Indians
MI, the team that has won the title five times, made an impressive comeback after a slow start, winning three consecutive matches to keep their hopes alive for the playoffs. They currently rank third in fan engagement on social media.
As per Comscore, a well-known website, the Mumbai Indians team generated 49 million fan engagements and received over 86,000 engagements per post from a total audience of 32 million across various social media platforms.
2) Royal Challengers Bangalore
The Royal Challengers Bangalore team, marketed by the amusing persona of Mr. Nags, is known for being a top content producer and has been successful in garnering engagement from fans all over the country.
Furthermore, their recent success on the field has resulted in the team receiving support from their ardent followers on social media. As a result, they amassed 53 million engagements and received over 161,000 engagements per post across various social media platforms from an audience of 26 million in March, securing the second spot on Comscore’s social media engagement chart among IPL teams for the month.
1) Chennai Super Kings
The Chennai Super Kings have not only performed exceedingly well on the field, leading the points table halfway through the tournament, but they have also shown their social media prowess.
According to Comscore, CSK leads all franchises in social media engagement, with 56 million overall engagements and over 150,000 engagements per post across various platforms from a total audience of 33 million. As a result, the Super Kings were the most discussed franchise on significant social media platforms in March.
Despite finishing second to last in the previous season, just ahead of the Mumbai Indians, CSK’s fans remain as dedicated as ever, and MS Dhoni remains a major crowd-puller.
