Playing for the Mumbai Indians (MI) in the ongoing IPL is currently Rohit Sharma’s main focus. Rohit has served as MI’s captain so far, and the team has won three of their last five games. They will now face the Punjab Kings (PBKS) on April 22, 2023. Before the argument, Rohit was selected to be the new brand ambassador for JioCinema.
As a result, fans shared some amusing tweets to mock Star Sports, another platform, because the MI captain will now be shown on JioCinema. Reliance Jio outbid rival Disney Star with a bid of 23,757.5 crores to secure the league’s five-year digital rights. However, Rohit Sharma expressed his excitement in relation to this.
“I am very pleased to associate with them” – Rohit Sharma
“I am very pleased to associate with them and be part of this journey as it enables the shift to the digital platform and offers a higher degree of flexibility, accessibility, interactivity, and personalization to cricket fans.”
Rohit Sharma
“Sharma embodies the spirit of sportsmanship, and unmatched leadership, representing the values that fans and players alike hold dear. This partnership is a natural extension to our quest to lead India on a path that represents an exciting future.”
Viacom18 Sports‘ CEO, Anil Jayaraj, said
“Star cricketer and captain of the Indian men’s team Rohit Sharma has come onboard as the brand ambassador for JioCinema. He’s moved to digital from TV. This shows that JioCinema is not just gaining industry talent, viewers, and advertisers but also star brand ambassadors. We’ll keep building on our offerings and ensuring that digital streaming gives an innovative and unique experience to millions of our viewers”
One of JioCinema’s officials
However, JioCinema has had a fantastic season thus far. On April 17, during the CSK versus RCB match, they reached a peak of 2.4 crore viewers. As ambassadors for JioCinema, in addition to Rohit, Sachin Tendulkar, Suryakumar Yadav, MS Dhoni, and Smriti Mandhana have been chosen.
How fans have mocked Star Sports is as follows: